Playboi Carti - Headshot

Biography

Born Jordan Terrell Carter on September 13, 1995, in Atlanta, Georgia, Playboi Carti is an American recording artist who has made a name for himself in the world of hip-hop and rap music.

Carti initially started his music career in 2011 under the name Sir Cartier, a clever play on his last name and his growing interest in fashion and luxury brands. However, in May 2013, he changed his artist name to Playboi Carti and joined Awful Records, where he worked closely with producer Ethereal to develop his sound and gain a local following. Collaborating with fellow rapper UnoTheActivist, Carti released several successful songs that helped establish his reputation in the Atlanta music scene.

After graduating from North Springs High School in 2014, Carti made the move to New York City, where he crossed paths with A$AP Rocky and eventually became affiliated with Rocky's creative agency, AWGE. With the release of viral singles "Broke Boi" and "Fetti" in 2015, Carti caught the attention of the music industry and signed with Interscope Records in 2016.

In April 2017, Playboi Carti released his debut commercial mixtape, which featured hit singles like "Magnolia" and "wokeuplikethis*," catapulting him into the mainstream. Building on this success, Carti dropped his debut studio album, Die Lit, in May 2018, which included popular tracks such as "Love Hurts" and "Shoota."

In 2019, Carti founded his own record label, Opium, based in Atlanta, Georgia, showing his entrepreneurial spirit and commitment to supporting up-and-coming artists. After a couple of years of anticipation, Carti announced the release of his sophomore studio album, Whole Lotta Red, on Christmas Day in 2020, further solidifying his status as one of the most exciting talents in the rap scene. With his unique style, infectious energy, and undeniable talent, Playboi Carti continues to captivate audiences and push the boundaries of hip-hop music.